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Called _____, these internet interactive ads have drop-down menus, built-in games, or search engines to engage viewers. Demerit with using the Internet as an advertising medium need connectivity, availability of internet connection, this medium is not popular in rural areas. 144. One effective form of traditional advertising that businesses use to build brand image is billboard advertising. Before we discuss the advantages of magazine ads, we first analyze the downside of this type of mass media influence. One disadvantage of using magazines as an advertising medium is A. their ability to target specific audiences. However, like any other marketing medium, there are pros and cons to this option. E. magazine ads encourage competition which promotes higher value to the consumer. The advantages of magazines as a medium are that magazines can target specific audiences, high-quality color is available, long life of ad, ads can be clipped and saved, can convey complex information. One advantage of using magazines as an advertising medium is A. it takes a relatively short time to place the ad. (2) By using magazines as a medium for advertising, an appeal can be made to a large body of persons with similar tastes or covering a large area. B. low clutter level. B. there is no need or benefit to incorporating graphics. c. as an unlimited amount of advertising time available. One of the main advantages of using magazines as an advertising medium is their selectivity, or ability to reach a specific target audience. The magazine may be meant only for men or only for women or for both. B. the short lead-time needed to place an ad. 136. b. is a low-cost medium. Answer: E. magazine ads encourage competition which promotes higher value to the consumer. See Figure 18-3 in the textbook. Despite the presence of social media and online marketing tools, combining these with other methods to create consumer awareness prove to yield results. e. can use pictures, print, sound, and motion. d. can be used to convey complex messages. C. their ability to target specific audiences. Benefits of using the Internet as an advertising medium include the growth of Internet use by a variety of different types of people and the ability to precisely target a specific audience. C. their relatively high cost. Answer: A Even in the age of smartphones and the Internet, your potential customers are still paying attention to the printed word, and you can boost your sales by advertising in magazines and newspapers, as well as with direct mail.. Related: The Secrets to Effective Newspaper Advertising Magazines and newspapers are the two most prominent traditional print media used for advertising. The Disadvantages of Magazine Advertising. But, lo and behold, Newsweek’s new owners brought the print version of the iconic magazine back from the dead. D. low absolute costs. D. low absolute costs. The “catch,” if there was one, was that Newsweek would only be available to subscribers. Magazines offer high visual quality with full color and glossy finish. D. there is usually little competition with other magazine features. Which is genius, really. One reason for using magazines as an advertising medium is. ... One reason for using the Internet as an advertising medium is. Don’t let anybody tell you that print is dead. 18-137 One of the advantages associated with television as an advertising medium is that it a. has a short exposure time. What Are the Advantages of Advertising in Magazines. E. long lead time. In essence, Newsweek is now a niche magazine, targeted to a very specific market segment. (p. 410) One of the primary advantages of using magazines as an advertising medium is their: A. selectivity. 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